Why You Need to Know About Social Media Marketing – a #Postac Post

by Jessica Langer

Jessica Langer

Jessica Langer

Let’s get right to the point: social media is one of the biggest growth industries within marketing, communications and their cognate fields. If you have a PhD in the humanities, communications is potentially a natural fit for you as an #altac/#postac target field… and if you’re hoping to land an #altac/#postac job in communications, at this point, you must have at least some competency in social media.

And I don’t just mean “have a Facebook account and know how to use it”. I mean that you need to know how to use social media and other digital channels to achieve real, material organizational objectives. You need to know how to communicate via digital channels effectively, not just on your own behalf but within the context of an organization.

The webinar I’m running on Friday, June 5, “From Humanities Ph.D. to Social Media Marketing: A How-To with Dr. Jessica Langer“, will give you the tools you need to do exactly that: to build your professional competency within social media.

I’ve spent most of the past five years building a business in social media and digital marketing. For me, it’s the perfect fit because I love marketing, I’ve spent a decade in the field, and I spend so much time online anyway (*cough*). I haven’t just built my own business, though: I also teach social media marketing in the MBA program at the Schulich School of Business at York University and the MCM program at McMaster University. Several of my students have gone on to jobs in social media directly from these programs.

In this webinar, we’ll cover:

– The fundamentals of marketing, including value, the 4 Ps, and STP
– Marketing ethics
– Social media best practices
– Analytics and KPIs
– Social media and digital marketing in the organizational context
– Building your network
– Entrepreneurship 101
– Plenty of time for questions!

I’ll take you through the process of discovering what you need to know about the field to decide if it’s right for you, how to develop the specific skill set(s) you need to make yourself credible to potential employers, and real, actionable steps for beginning the transition from academic to social media/digital marketing and/or communications professional. This is not an instantaneous transition, but we’ll get you started on the right foot and set off in the right direction.

Come join us on June 5 from 2-4 PM. We’d love to have you – and I promise it’ll be worth your while.

About Karen

I am a former tenured professor at two institutions--University of Oregon and University of Illinois at Urbana Champaign. I have trained numerous Ph.D. students, now gainfully employed in academia, and handled a number of successful tenure cases as Department Head. I've created this business, The Professor Is In, to guide graduate students and junior faculty through grad school, the job search, and tenure. I am the advisor they should already have, but probably don't.

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